F&I Product Penetration & PVR
Work out F&I gross per retail deal and the share of deals that took a product.
Can be negative.
Enter F&I gross and retail deals handled.
Using retail deals handled above as the basis.
Enter retail deals handled above to use all retail deals as the basis.
How it's calculated
PVR = F&I gross entered ÷ retail deals entered. Enter net or gross the same way every time you compare; this is not product profit.
Penetration = 100 × deals with the product ÷ all retail deals entered. No targets are assumed.
If a number looks off, review a few actual presentations and the deal mix before deciding what needs coaching.