Sales Manager Coaching
You got promoted because you could sell. Nobody ever taught you how to make somebody else sell. Those are different jobs and only one of them was ever trained.
If any of this sounds familiar.
- 01
Your one-on-ones restate the number. The salesperson already knew the number. Nothing about Monday is different because the meeting happened.
- 02
You take the TO and close it yourself. The deal gets saved and the salesperson learns nothing, which means you'll take the next one too.
- 03
You know exactly which two people are struggling and you've been meaning to sit with them for three weeks.
What actually happens in the first month.
- 01 / 04
Week one — I stand at the desk and watch. How you take a TO, how you pencil, what you say when a deal dies.
- 02 / 04
Week two — we pick one salesperson and one behavior. Not the whole floor. One.
- 03 / 04
Week three — we change the shape of the one-on-one so it produces a next action instead of a status update.
- 04 / 04
Week four — honest look at whether the behavior moved. If it didn't, the approach was wrong, not the person.
How do you coach a car dealership sales manager?
You coach a dealership sales manager by working on how they develop salespeople, not on how they close deals. The core work is restructuring the one-on-one so it produces a specific next action, changing the TO from a rescue into a teaching moment, and narrowing focus to one person and one behavior at a time instead of the whole floor.
The things you're actually wondering.
Bring me one thingthat's stuck.
Thirty minutes. No deck, no pitch, no follow-up sequence you have to unsubscribe from. If it's useful we'll keep going. If it isn't, you'll know inside thirty minutes and so will I.